Branded Food Truck Hire for Press Events: Waitrose Food Lovers Fair
- Client
- Heaps + Stacks
- Location
- Protein Studios, Shoreditch, London
- Date
- March 2025
- Type
- Press preview event
Every season, Waitrose & Partners gives the press a first taste of what's coming to its shelves. For its Spring & Summer showcase, experiential agency Heaps + Stacks turned Protein Studios in Shoreditch into the Food Lovers Fair, a playful, immersive take on a British farmers' market, and our food truck had a starring role in the summer barbecue corner.
The brief
A press preview like this lives or dies on atmosphere. Heaps + Stacks filled the venue with interactive moments for journalists, food writers and influencers to discover the new ranges, each one designed to be tasted, photographed and shared.
For the Summer BBQ range, they wanted a branded food truck as a serving station: a striking centrepiece where professional chefs could serve canapés and light bites, prepared out of sight behind the scenes.
Branding the truck
The agency downloaded our artwork templates, designed the signage and sent the files over. We reviewed the artwork, our print partners produced it, and the truck was fitted with an illuminated "Summer BBQ" header and a Waitrose & Partners branded lower front panel before setting off for London.
Getting it indoors
The venue was indoors, and there was no driving in. So we uncoupled the truck and pushed it inside by hand, manoeuvred it into position, plugged it in and switched on the lights. Ready to serve.
The result
On the night, the chefs plated up canapés and bites from the Summer BBQ range and served them to press and influencers straight from the truck's hatch, giving the barbecue corner a real street food feel and the range a memorable, photo-ready setting.
Planning a press launch?
Whether it's indoors or out, our compact truck goes where bigger units can't, even through the front door. We'll brand it from your artwork using our templates, and deliver it anywhere in the UK.